Without collective goals, organizations drift and stagnate. Goals give an organization focus, clarity, and purpose. Good goal setting is based on the collection of the expectations and requirements of organizational stakeholders and the rich data obtained from the SWOT anaylsis. For the sake of my examples in these series of articles, I am going to base my goal development upon the suggested mission statement for BUUF and my own informal attempts to collect the data on stakeholder expectations and requirements and from my own SWOT. This data that I am using is totally inadequate but it is all I have at the moment.
Good goals describe outcomes or results that are measurable.
What are the goals for worship?
PMUC will provide weekly worship services on Sunday that at least 80% of those who attend 2 or more times per month for at least 3 months report on survey are satisfying.
What are the goals for spiritual development of members?
PMUC will provide adult religious educational programs and fellowship opportunities that at least 80% of those who attend church 2 or more times per month for 3 months report on survey are satisfying.
What are the goals for being a facilitative factor for positive community change?
PMUC will provide opportunities for collective ministry that at least 50% of church members who attend church 2 or more times per month for 3 months report on church survey is satisfying.
What are the process goals for managing the organization?
PMUC will maintain its physical buildings in good repair and make them accessible and readily available for both congregational use and when possible for the use of the broader community as evaluated by at least an annual inspection and utilization logs.
These are just examples to get things started. Many more goals can be developed. Good goals describe outcomes, results, the deliverables. They describe the ends but not the means. So every good goal, in order to be accomplished, requires staff, activities, equipment, money, and expertise to accomplish them. For each goal in the plan, there must be a strategy for goal accomplishment.
The goals and the stategies are the core of the plan. They guide the organizations activities. No winning team takes the field without a game plan. No church can hope to be a successful organization without a game plan. Does your church have a game plan? If so, would you share it with us? Please leave comments or email me at firstname.lastname@example.org
This is article #13 in a series on Birth Of A Congregation.